Focus

This week, the workshop looks at RSS and what one can do with the RSS feeds generated from your WordPress websites. In addition, Digital Marketers Toolbox is used to find content ideas and headlines quickly. Matt starts to speak about the webring system and how the RSS feeds tie into syndicating content.

The stages used in the SEO Stackable System are stages 9,10,11, and #7: Content Architecture in Digital Marketers Toolbox.

• Content Architecture – Interrupt – Create Curiosity – Information
  • Persuasion architecture – the process of stacking your information on a page to give the visitor all they need to make great choices.
  • How do I interrupt the visitor (headlines) by grabbing their attention?
  • How do you tell the story to get the visitor to the solution they need?
  • What is the story, the solution, the character, the elements of the storyline?
  • What are the page elements which are the starting points of your funnels?
• Persuasion Architecture
  • What will grab prospects attention? (headlines) <- Interrupt
  • What will capture the prospects interest?
  • On-page content to qualify ideal customers, video, media.
  • What is the call to action? What do they desire?
  • When a prospect takes action, what events happen next?
  • What is the process/path they will follow?
• Introduction To Syndication Network – Traffic Generation
  • Traffic you control
  • Rank/search, Email, PPC, Retargeted, Video, Offline channels
  • The traffic you do not control
  • Search engines, Traffic networks, Social Media, JV email, offline