Focus

This week, the workshop digs deeper into creating syndication networks using IFTTT. During the workshop, you get to see multiple ways to use RSS feeds to your advantage. 

First, Digital Marketers Toolbox extracts the questions and topics of interest. 

These topics are used for creating content, headlines etc… Then, via the RSS feed (/feed), the content gets piped to any other website or application via the XML output.

RSS is a great tool to use when keeping tabs on what your competitors are posting, great for market research, great for price watching, Google alerts and the list goes on.

The stages used in the SEO Stackable System are stages 9,10,11, and #7: Content Architecture in Digital Marketers Toolbox.

• Content Architecture – Interrupt – Create Curiosity – Information
  • Persuasion architecture – the process of stacking your information on a page to give the visitor all they need to make great choices.
  • How do I interrupt the visitor (headlines) by grabbing their attention?
  • How do you tell the story to get the visitor to the solution they need?
  • What is the story, the solution, the character, the elements of the storyline?
  • What are the page elements which are the starting points of your funnels?
• Persuasion Architecture
  • What will grab prospects attention? (headlines) <- Interrupt
  • What will capture the prospects interest?
  • On-page content to qualify ideal customers, video, media.
  • What is the call to action? What do they desire?
  • When a prospect takes action, what events happen next?
  • What is the process/path they will follow?
• Introduction To Syndication Network – Traffic Generation
  • Traffic you control
  • Rank/search, Email, PPC, Retargeted, Video, Offline channels
  • The traffic you do not control
  • Search engines, Traffic networks, Social Media, JV email, offline.