Focus

This week, the workshop continues to dig deeper into the on-page elements & magic page. Digital Marketers Toolbox

The stages used in the SEO Stackable System are stages 9,10,11, and #7: Content Architecture in Digital Marketers Toolbox.

• Content Architecture – Interrupt – Create Curiosity – Information
  • Persuasion architecture – the process of stacking your information on a page to give the visitor all they need to make great choices.
  • How do I interrupt the visitor (headlines) by grabbing their attention?
  • How do you tell the story to get the visitor to the solution they need?
  • What is the story, the solution, the character, the elements of the story-line?
  • What are the page elements which are the starting points of your funnels?
• Persuasion Architecture
  • What will grab prospects attention? (headlines) <- Interrupt
  • What will capture the prospects interest?
  • On-page content to qualify ideal customers, video, media.
  • What is the call to action? What do they desire?
  • When a prospect takes action, what events happen next?
  • What is the process/path they will follow?
• Introduction To Syndication Network – Traffic Generation
  • Traffic you control
  • Rank/search, Email, PPC, Retargeted, Video, Offline channels
  • The traffic you do not control
  • Search engines, Traffic networks, Social Media, JV email, offline